It would be all too easy to say that Re Giorgio Chocolate is the king of chocolate, the real chocolate of Turin. Because in reality what really matters is that Re George, like any self-respecting king, is a very special ruler: Re Giorgio loves chocolate more than anything else, so he loves the goodness and the wonder that chocolate arouses in each of us, children of today and children of the past. This is why Re Giorgio Chocolate has no subjects, but only friends. Friends of chocolate, those who recognize the real chocolate of excellence at first glance even before the taste, are friends of Re Giorgio.

For them, for his subjects who are not subjects but friends, Re Giorgio has created a fantastic world where every day parties of emotions, flavors, sweetness, sublime harmony are organized. The harmony of chocolate, in the place of real Italian chocolate. More: real, original and inimitable Turin chocolate. And then, again for his friends, Re Giorgio  has created a wonderful crown of delights, in the most authentic Turin tradition. It is the magnificent parade of its products: the Gianduiotti’s diplomatic elegance; the discreet coquetry of his ladies, pardon of his Pralines; the refined pleasure of the Tablets of the purest goodness; the thin emotion of Napolitains; the declaration of love of Re Giorgio’s Hearts; The colorful game of Macarons; and then a thousand and a thousand other delights, building an infinite court of festive sweetness.

Only one figure is missing in the court of Re Giorgio Chocolate, the jester one. It is missing and will never find space, because chocolate is a serious thing, love is a serious thing. Con l’amore si gioca ma non si scherza. You play with love but you don’t mess around. Just like with chocolate: you play but don’t mess around. This is why Re Giorgio aims only for the highest imaginable quality: from the moment he chooses the best cocoa beans until he offers you his Gianduiotti. This is why Re George, like the great sovereigns, cannot be said no.